April 29, 2024

What steps are required to track and analyze competitor marketing activities in HubSpot?

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Step 1: Access Your HubSpot Account

  • Log in to your HubSpot account using your credentials.

Step 2: Navigate to the Competitors Tool

  • From the main dashboard, click on the "Marketing" tab.
  • Find and select the "Reports" option.
  • From the drop-down menu, choose "Competitors."

Step 3: Add Competitors

  • Inside the Competitors dashboard, click the “Add a competitor” button.
  • Input the domain of the competitor you want to track. HubSpot will then gather data on the domain's performance and rank it against your own domain.

Step 4: Analyze Competitor Metrics

  • Review the "At a glance" metrics that HubSpot provides, such as MozRank, Linking Domains, and Marketing Grade.
  • Use these metrics to gauge the online presence and effectiveness of your competitor’s marketing activities.

Step 5: Track Content Strategy

  • Under each competitor’s profile, click on the “Blogging” tab.
  • Here, you can see how often your competitors are publishing new content and the engagement they are receiving.

Step 6: Monitor Social Media Engagement

  • Click on the “Social” tab under a competitor’s profile.
  • Analyze their engagement rates, follower counts, and post frequency across different social media platforms.

Step 7: Compare Landing Pages

  • Navigate to the “Landing Pages” tab.
  • Compare the performance of your competitors’ landing pages to your own, focusing on metrics like conversion rates and traffic.

Step 8: Set up Alerts

  • To stay updated on competitor activities, set up alerts.
  • Go back to the main competitors dashboard and click on “Settings” or the gear icon.
  • Under “Alerts,” specify what changes or updates you want to be notified about concerning your competitors.

Step 9: Review Insights Regularly

  • Regularly visit the Competitors tool to review any new insights and data updates.
  • Adjust your marketing strategies accordingly based on the data you gather.

Step 10: Act on Insights

  • Use the information you’ve gathered to inform and adjust your marketing strategies. For instance, if you see a competitor succeeding with a specific content topic or format, consider how you might incorporate similar strategies into your plan.

Step 11: Stay Updated with HubSpot's Learning Resources

  • HubSpot often releases new features and tools. Stay updated by following their blog and attending their webinars.
  • This ensures you are leveraging all available resources when tracking competitors.

Step 12: Re-evaluate Periodically

  • Every few months, take the time to review and re-evaluate the competitors you're tracking.
  • Remove competitors that are no longer relevant and add new emerging competitors as needed.