Step 1: Access Your HubSpot Account
- Log in to your HubSpot account using your credentials.
Step 2: Navigate to the Competitors Tool
- From the main dashboard, click on the "Marketing" tab.
- Find and select the "Reports" option.
- From the drop-down menu, choose "Competitors."
Step 3: Add Competitors
- Inside the Competitors dashboard, click the “Add a competitor” button.
- Input the domain of the competitor you want to track. HubSpot will then gather data on the domain's performance and rank it against your own domain.
Step 4: Analyze Competitor Metrics
- Review the "At a glance" metrics that HubSpot provides, such as MozRank, Linking Domains, and Marketing Grade.
- Use these metrics to gauge the online presence and effectiveness of your competitor’s marketing activities.
Step 5: Track Content Strategy
- Under each competitor’s profile, click on the “Blogging” tab.
- Here, you can see how often your competitors are publishing new content and the engagement they are receiving.
Step 6: Monitor Social Media Engagement
- Click on the “Social” tab under a competitor’s profile.
- Analyze their engagement rates, follower counts, and post frequency across different social media platforms.
Step 7: Compare Landing Pages
- Navigate to the “Landing Pages” tab.
- Compare the performance of your competitors’ landing pages to your own, focusing on metrics like conversion rates and traffic.
Step 8: Set up Alerts
- To stay updated on competitor activities, set up alerts.
- Go back to the main competitors dashboard and click on “Settings” or the gear icon.
- Under “Alerts,” specify what changes or updates you want to be notified about concerning your competitors.
Step 9: Review Insights Regularly
- Regularly visit the Competitors tool to review any new insights and data updates.
- Adjust your marketing strategies accordingly based on the data you gather.
Step 10: Act on Insights
- Use the information you’ve gathered to inform and adjust your marketing strategies. For instance, if you see a competitor succeeding with a specific content topic or format, consider how you might incorporate similar strategies into your plan.
Step 11: Stay Updated with HubSpot's Learning Resources
- HubSpot often releases new features and tools. Stay updated by following their blog and attending their webinars.
- This ensures you are leveraging all available resources when tracking competitors.
Step 12: Re-evaluate Periodically
- Every few months, take the time to review and re-evaluate the competitors you're tracking.
- Remove competitors that are no longer relevant and add new emerging competitors as needed.
.png)