April 29, 2024

What steps are required to manage and distribute virtual or augmented reality content in HubSpot?

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Step 1: Understand HubSpot's Capabilities

  • Recognize that HubSpot does not natively support VR or AR hosting. However, you can utilize HubSpot as a distribution and management tool for your VR/AR content links and assets.
  • Be prepared to host your VR/AR content externally, on platforms dedicated to this type of media, such as Vimeo, YouTube, or specialized AR/VR hosting platforms.

Step 2: Upload VR/AR Content to a Dedicated Platform

  • Choose a dedicated hosting platform that supports VR or AR content.
  • Upload your content and take note of the shareable link or embed code provided.

Step 3: Create a HubSpot Landing Page

  • Navigate to the HubSpot dashboard and select the “Marketing” tab.
  • Choose “Website” and then “Landing Pages.”
  • Click on "Create a landing page."
  • Choose a template that best fits the type of VR/AR experience you're sharing.

Step 4: Embed the VR/AR Content

  • Using the editing tools on your landing page, select the location you'd like to embed the VR/AR content.
  • Insert the embed code or shareable link from your dedicated VR/AR platform.

Step 5: Optimize Landing Page for Distribution

  • Add relevant metadata, descriptions, and keywords associated with your VR/AR content.
  • Ensure that the page is mobile-responsive, as many VR/AR users may access content via mobile devices.

Step 6: Set Up Tracking in HubSpot

  • Utilize HubSpot's tracking tools to analyze how visitors interact with your landing page.
  • Set up Goals or Events to measure specific interactions, such as how many visitors clicked on the VR/AR content.

Step 7: Distribute the Landing Page

  • Use HubSpot's email marketing tools to send the landing page link to your target audience.
  • Share the link across social media channels and any other relevant marketing platforms.

Step 8: Analyze Performance

  • After a set period, revisit the tracking tools in HubSpot.
  • Evaluate metrics such as page visits, content interactions, and conversion rates.

Step 9: Iterate and Optimize

  • Based on the performance data, make any necessary adjustments to your landing page or distribution methods.
  • Continue to monitor and refine your approach to get the best results for your VR/AR content.