April 29, 2024

What's the process to optimize our blog posts for SEO using HubSpot's recommendations?

Hubspot logo

Step 1: Log into Your HubSpot Account

  • Navigate to the HubSpot login page.
  • Input your account credentials to access your dashboard.

Step 2: Access Your Blog Tool

  • From the main navigation menu, hover over "Marketing."
  • Select "Website" and then "Blog" from the dropdown.

Step 3: Choose the Blog Post to Optimize

  • Locate the blog post you wish to optimize from your list of published posts.
  • Click on the title to open the post editor.

Step 4: Open the SEO Recommendations Tool

  • Once inside the blog post editor, locate the "Optimize" tab or icon (usually on the left sidebar).
  • Click on it to view HubSpot's SEO recommendations.

Step 5: Review On-Page SEO Suggestions

  • The tool will provide real-time feedback on various on-page SEO elements.
  • Title length and format.
  • Meta description optimization.
  • Use of headers and sub-headers.
  • Keyword density and placement.
  • Image alt tags.
  • Follow the recommendations to make necessary adjustments to each of these elements.

Step 6: Add and Optimize Relevant Keywords

  • Under the keywords section, input your primary target keyword.
  • HubSpot will suggest related keywords that you can also consider including.
  • Make sure to naturally incorporate these keywords within your content without keyword stuffing.

Step 7: Check Internal and External Linking

  • HubSpot will provide recommendations for linking.
  • Ensure you have internal links pointing to relevant pages or posts within your site.
  • Check that you also have quality external links pointing to authoritative sources.

Step 8: Optimize Images

  • Ensure every image has an appropriate alt text.
  • Compress the images if they're too large to improve page load time.

Step 9: Review Topic Cluster Recommendations

  • HubSpot emphasizes the importance of topic clusters for modern SEO.
  • If your post is related to a pillar content piece, ensure it's linked appropriately.
  • Take note of suggestions on how to better integrate your blog post into your site's overall content strategy.

Step 10: Mobile Optimization

  • HubSpot will provide feedback on mobile optimization.
  • Ensure text is readable, buttons are clickable, and the overall layout is mobile-friendly.

Step 11: Update and Republish

  • After making all recommended changes, save your work.
  • Republish the blog post to implement all optimizations.

Step 12: Monitor Performance

  • Regularly check HubSpot's analytics tools to gauge the performance of your optimized blog post.
  • Review metrics like organic traffic, time on page, bounce rate, and conversions.