April 29, 2024

What's the process for managing partnerships or B2B relations within HubSpot CRM?

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Step 1: Access HubSpot CRM

  • Log in to your HubSpot account.
  • Navigate to the main dashboard.

Step 2: Go to the Contacts Section

  • From the top menu, click on 'Contacts.'
  • Select 'Companies' to manage B2B relations and partnerships.

Step 3: Add New Company

  • Click on the 'Create Company' button.
  • Fill out company details such as name, website, industry, and more.

Step 4: Customize Properties

  • To effectively track partnership details, customize company properties.
  • Go to 'Settings' > 'Properties' > 'Company Properties.'
  • Add custom fields relevant to your partnerships like partnership level, agreement date, terms of partnership, etc.

Step 5: Set Up Partnership Lifecycle Stages

  • Customize lifecycle stages to reflect stages in your B2B partnership journey, such as Prospective Partner, Current Partner, Former Partner, etc.
  • This helps in segmenting and targeting partners at different stages.

Step 6: Use Notes and Tasks

  • Under each company profile, add notes about meetings, key interactions, or any essential information.
  • Create tasks to set reminders about following up, renewing agreements, or any other partnership-related activities.

Step 7: Integrate Emails

  • Connect your email account to HubSpot CRM.
  • This allows you to send, receive, and track emails directly within the company profile, ensuring all communication is logged.

Step 8: Create Deals for Partnerships

  • If your partnership involves specific deals or agreements, use the 'Deals' tab.
  • Create a new deal, set its stage, expected revenue, and attach it to the relevant company profile.

Step 9: Use Automated Workflows

  • Navigate to 'Automation' > 'Workflows.'
  • Create workflows to automate tasks such as sending welcome emails to new partners, reminders about agreement expirations, or nurturing potential partners.

Step 10: Analyze Partnership Performance

  • Go to the 'Reports' tab.
  • Set up custom reports to analyze the success of your partnerships. Metrics can include deal value, number of referrals from partners, engagement rate, etc.

Step 11: Maintain Regular Communication

  • Use HubSpot to schedule and send regular newsletters, updates, or check-ins to your partners.
  • This helps in building and maintaining strong B2B relationships.

Step 12: Continual Data Hygiene

  • Periodically review and clean the company database.
  • Ensure all details are up-to-date, and inactive or outdated partnerships are archived or marked appropriately.

Step 13: Utilize HubSpot Integrations

  • To enhance partnership management, integrate HubSpot with other tools you might be using, like contract management or event platforms.
  • Visit HubSpot's marketplace to find relevant integrations.

Step 14: Feedback and Optimization

  • Periodically seek feedback from partners on your collaboration.
  • Use this feedback to optimize your partnership management process within HubSpot.