April 29, 2024

What's the process for creating and managing webinars using HubSpot?

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Step 1: Integrate Your Webinar Platform with HubSpot

  • In your HubSpot dashboard, navigate to the “App Marketplace.”
  • Search for your webinar platform (e.g., Zoom, GoToWebinar).
  • Click on the platform and then select "Connect App" to integrate it.

Step 2: Create a New Webinar in Your Platform

  • Head to your webinar platform and set up a new webinar, noting down details like date, time, and topic.

Step 3: Sync Webinar with HubSpot

  • Once the webinar is set up, go to the "Webinars" tool within HubSpot.
  • Click "Create Webinar" and select the webinar you just created in your platform.
  • Follow prompts to ensure the webinar details are synced with HubSpot.

Step 4: Set Up a Landing Page for Webinar Sign-Up

  • Navigate to "Marketing" > "Landing Pages" in HubSpot.
  • Click "Create" > "Landing Page."
  • Choose a template and design your landing page, ensuring to include a sign-up form for the webinar.

Step 5: Promote Your Webinar

  • Use HubSpot’s email marketing tool to send invites to your contacts.
  • Share the landing page link on social media, blog posts, and other channels.
  • Use HubSpot workflows to automate follow-up emails for those who register.

Step 6: Set Up Reminder Emails

  • Go to "Automation" > "Workflows."
  • Create a workflow that sends out reminder emails to registered participants before the webinar begins.

Step 7: Host the Webinar

  • Use your webinar platform to host the live webinar.
  • Engage with participants, answer questions, and deliver valuable content.

Step 8: Follow Up After the Webinar

  • Use HubSpot to send out thank-you emails to attendees.
  • Include a link to the webinar recording and any additional resources.

Step 9: Analyze the Webinar’s Performance

  • In HubSpot, navigate to "Reports."
  • Review metrics like number of registrants, attendees, engagement rate, and more.
  • Make note of areas for improvement for future webinars.

Step 10: Archive or Repurpose the Webinar

  • If you plan on doing the webinar again, save the landing page and promotional materials for reuse.
  • Consider turning the webinar content into blog posts, eBooks, or shorter video snippets for further distribution.

Step 11: Nurture Leads from the Webinar

  • Create a new workflow in HubSpot for webinar attendees.
  • Send them more related content, offers, or even set up sales meetings based on their interactions during the webinar.