May 1, 2024

What is’s User Experience? logo

What is’s User Experience?, which emerged from the rebranding of Integromat, offers a robust platform for automating workflows across a myriad of online tools and services. It's a visual integration platform that enables users to connect apps and automate workflows without the need for deep technical knowledge. Below, we'll delve into what users can expect from the user experience on

Visual Workflow Builder

The heart of’s user experience lies in its visually-striking workflow builder. It employs a drag-and-drop interface that lets you visually map out and create automation workflows. This builder is particularly appreciated by visual thinkers and those who prefer managing tasks in a graphically intuitive environment. Users can craft complex processes by connecting various apps represented by 'modules' within the platform.

Ease of Use prides itself on being accessible. The platform requires little-to-no programming know-how, making it a hit among users who are not technically inclined. This ease of use is compounded by a rich library of pre-existing templates which users can employ to quickly set up common automation tasks.

Customization and Flexibility

Despite its simplicity, doesn't skimp on depth. The platform allows for detailed customization, where users can define conditions, add filters, and set up routers that direct the flow of data based on specified rules. This empowers users to tailor their workflows to specific needs and scenarios, thereby enabling a high degree of flexibility without the complexity often associated with customization.

Scenarios and Operations

Scenarios are the workflows that users create within They visually represent how data moves and changes between apps and services. The platform charges based on operations, which are individual steps executed within a scenario. This pricing model encourages users to streamline their workflows for efficiency, optimizing the user experience by aligning it with cost-effectiveness.

Integration and Collaboration

One of's standout features is its wide range of integrations. Users can connect to a vast array of tools and applications, breaking down silos between services. Moreover, collaboration features make it easy for teams to build, share, and manage workflows which enhances the group productivity.

Responsive Support and Community

Lastly, the user experience is encompassed by the responsive customer support and a vibrant community forum where users can exchange ideas, solutions, and get help for more complex workflow challenges.

Overall, delivers a compelling user experience tailored towards seamless automation through an easy-to-use, visual platform bolstered by robust customization options and a supportive community. This makes it an attractive choice for both newcomers to automation and seasoned users looking for a powerful, yet user-friendly automation tool.