May 1, 2024

What is's Functionality logo (formerly known as Integromat) is a robust workflow automation platform that enables individuals and businesses to connect apps and services, allowing them to orchestrate complex tasks without writing a single line of code. Its functionality spans across various applications, empowering users with efficient and versatile automation possibilities.

Simplified Integration

At its core, allows users to integrate multiple cloud-based apps and services. This interconnectivity means that actions taken in one application can trigger responses in another, automating tasks that would otherwise require manual input. It provides a visual editor where users can see their automation 'Scenarios' unfold, simplifying the integration process.

Seamless Automation

The platform offers seamless automation capabilities for tasks ranging from the simple to the complex. Whether you're looking to automatically send out emails based on data entries, synchronize calendars and events, or even manage comprehensive marketing campaigns across different platforms, can handle it all. By automating repetitive tasks, the platform helps users save time and reduce the risk of human error.

Customizable Workflows

What sets apart is the ability to customize workflows to fit specific needs. It offers a range of 'Modules' - which are the individual actions within a Scenario. Users can drag and drop these modules to create customized workflows. Each module can perform different functions such as retrieving data, making calculations, sending notifications, etc.

Real-time Data Processing can process information in real-time, allowing for immediate automation reactions as soon as data is captured. This feature is instrumental for businesses that rely on instant data processing, such as order handling, inventory management, or instant customer support.


From small projects to extensive operations, accommodates different scales of automation requirements. Users can start with a basic setup and add complexity as necessary. The platform is designed to handle large-scale scenarios, making it a suitable option for growing businesses.

No Code Solution

One of the biggest draws of is that it's a no-code solution. Users do not need any programming skills to create and manage automations. This opens up the platform to a broad audience, empowering non-technical users to leverage sophisticated automation technology.

Conclusion's functionality brings forth an evolution in the way individuals and businesses approach their workflows. With its user-friendly interface, scalable architecture, and extensive integration capabilities, stands out as a powerful tool for optimizing productivity and automating complex processes across various industry sectors.