May 19, 2024

What is’s App Connection logo, formerly known as Integromat, is a powerful online automation tool that allows users to connect apps and automate workflows seamlessly without the need for extensive coding knowledge. The app connection feature is at the heart of its functionality, providing an easy-to-use interface to integrate various applications and synchronize data between them.’s app connection works by utilizing "Modules," which are the basic building blocks of automation on the platform. Modules represent individual tasks or operations within a particular app, such as sending an email, creating a calendar event, or adding a new row to a database. When you create a connection between apps, you're essentially linking these modules to build a custom workflow, known as a "Scenario."

To set up an app connection on, you follow a series of intuitive steps:

  1. Choose the trigger: This is the event in one app that starts the automated workflow. For example, receiving a new email in your inbox might be a trigger.

  2. Connect the apps: After selecting the trigger, you authenticate your accounts for the apps you wish to connect. ensures secure API connections with OAuth or API keys where necessary.

  3. Configure the scenario: Here, you define the actions to be taken when the trigger event occurs. provides a wide range of pre-built templates to ease this step or allows you to build a custom scenario from scratch.

  1. Map the data: You will map fields from the source application to the target application, ensuring the relevant data is passed between them. For instance, you might map a new email's sender and subject to a CRM's contact creation fields.

  2. Test the connection: Before going live, you have the option to test the scenario to make sure everything is running smoothly and all data is correctly transferred.

  3. Activate the scenario: Once testing is complete and you’re satisfied, you can activate the scenario. It will then run automatically according to your specifications, at intervals that you can set ranging from immediately to specific time intervals.

The key benefits of using’s app connection include increased productivity through the reduction of repetitive tasks, minimization of human error, improved data consistency, and the ability to focus on more strategic activities rather than manual data entry or task management. Whether it's connecting your email to a CRM, or automating social media posts,'s app connection simplifies the process and integrates it into a cohesive workflow.