May 19, 2024

What is an Automation in logo

Automation is the backbone of increasing efficiency and productivity in various business operations., formerly known as Integromat, offers a powerful platform for creating a seamless flow of work by connecting various apps and services through automated processes. But what exactly is an automation in the context of

An automation on refers to a predefined set of actions that are executed automatically when triggered by certain criteria or conditions. These automations, also known as "scenarios," can range from simple tasks, like sending out a welcome email to new subscribers, to complex workflows that involve data manipulation and multi-step processes across several applications.

To build an automation on, you need to understand the following core components:


Modules are the building blocks of automations. Each module represents an action that can be performed on a specific app or service. For instance, there's a module for sending emails, another for updating a Google Sheets row, and so on. provides a wide range of modules to connect to hundreds of apps.


Every automation starts with a trigger—a condition that sets the scenario in motion. This could be an event like receiving a new email in your inbox, a new row being added to a spreadsheet, or a scheduled time. When the trigger's conditions are met, automatically initiates the corresponding actions.


Actions are the tasks executed by the scenario once it is triggered. These could include creating or updating items, retrieving data, or performing operations like calculations and text formatting. A single automation can include multiple actions across different services.

Routers and Filters

To handle complex workflows, you can introduce routers and filters into your automation. Routers allow you to split your scenario into multiple branches and execute different actions based on specific conditions. Filters, on the other hand, are criteria you define to control whether a certain action should be performed in the scenario.

Connections relies on connections to interact with third-party services securely. For each action involving external services, you'll need to establish a connection by authenticating your account with This ensures your workflows run smoothly and securely.

Creating an automation in involves connecting these components to design a custom workflow tailored to your needs. You drag and drop modules onto a visual canvas, define the relationships between them using connections, and set up the triggers and actions that allow data to flow between different services automatically.

Once your automation is up and running, takes care of executing the predefined actions whenever the trigger conditions are met, with minimal intervention required on your part. This leads to streamlined operations, reduced manual work, and the ability to focus on more strategic tasks within your business or personal projects.