April 29, 2024

What are the steps to set up a custom audience for retargeting ads within HubSpot?

Hubspot logo

Step 1: Log into HubSpot

  • Open your web browser and navigate to HubSpot's login page.
  • Enter your credentials and log in to your HubSpot account.

Step 2: Access the Ads Tool

  • From the main navigation menu, select "Marketing".
  • Click on "Ads".

Step 3: Connect Your Ad Account (if not already done)

  • On the top right corner, click "Account".
  • Select "Connect account" and choose the ad platform you wish to connect (e.g., Google Ads, Facebook Ads).
  • Follow the on-screen instructions to integrate your ad account.

Step 4: Create a New Audience

  • Within the Ads tool, click on the "Audiences" tab.
  • Click the "Create audience" button.

Step 5: Choose 'Website Visitors' Audience

  • From the audience creation options, select "Website visitors".

Step 6: Define your Custom Audience

  • Use the dropdown menus to define your audience based on their interaction with your website. Options might include:
  • Visited specific URLs.
  • Spent X amount of time on your site.
  • Visited a specific number of pages.
  • etc.

Step 7: Set Retargeting Duration

  • Determine how long after their interaction you'd like to retarget these users (e.g., 30 days after visiting the website).

Step 8: Name Your Audience

  • Give your custom audience a descriptive name to help you recognize it later. This is especially important if you plan to create multiple custom audiences.

Step 9: Save and Sync Your Audience

  • Click the "Save" or "Create Audience" button.
  • HubSpot will then sync this custom audience with your connected ad platform.

Step 10: Launch a Retargeting Campaign

  • Once your custom audience is set up and synced, go to your ad platform (e.g., Facebook Ads Manager).
  • Create a new ad campaign and choose your HubSpot custom audience as the target.

Step 11: Monitor Performance

  • Regularly check back in HubSpot's Ad tool to monitor the performance of your ads targeting the custom audience.
  • Adjust the criteria for your custom audience or the ads themselves based on performance metrics to optimize results.