May 18, 2024

How to Create Reports in Salesforce

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Salesforce is a powerful Customer Relationship Management (CRM) tool that allows you to process and analyze large amounts of data. Understanding how to create reports in Salesforce is essential for visualizing data trends and making informed business decisions. This guide will walk you through the basic steps of generating reports in Salesforce.

Step 1: Access the Report Module

To begin, log into your Salesforce account and navigate to the "Reports" tab on the top menu. If you can't see this tab, you might need to click on the "More" option to access it from the dropdown menu.

Step 2: Choose a Report Type

Once you're in the Reports section, click on the "New Report" button. Salesforce will prompt you to select a report type, which categorizes data into manageable sections. Pick the one that fits the data you'd like to analyze, for example, "Opportunities," "Leads," or "Accounts."

Step 3: Customize Your Report

With the report type selected, you're presented with a report builder interface. Here you can define which fields, filters, and grouping you want in your report. Use the drag-and-drop feature to add fields or click on the "Filters" tab to restrict the data according to specific criteria.

Step 4: Add Charts (Optional)

For a graphical representation of your report, add a chart by clicking on the "Add Chart" button. Select the chart type that best represents your data and configure its options to match your reporting needs.

Step 5: Run the Report

After customizing your report, click on the "Run Report" button to generate it. You'll now be able to see your data based on the parameters you've set.

Step 6: Save and Name Your Report

It's important to save your report for future access. Click on the "Save" or "Save As" options, give your report a recognizable name, and choose a folder to save it in so you and others with the appropriate permissions can access it later.

Step 7: Schedule and Share (Optional)

For reports you need regularly, use the "Schedule Report" feature to receive them automatically via email. Moreover, you can share the reports with your team by adjusting the sharing settings, ensuring everyone who needs the information gets it.


Creating reports in Salesforce is a straightforward process that can be mastered with a bit of practice. By following these steps, you will be able to generate customizable reports that provide valuable insights into your business's operations, sales, and customer interactions. Remember, effective reporting is key to data-driven decision-making in any forward-thinking business strategy.