May 1, 2024

How to Connect CRM with Make.com

Make.com logo

Connecting your Customer Relationship Management (CRM) system with make.com, formerly known as Integromat, is a smart way to streamline your business processes by automating routine tasks. Here's a step-by-step guide to help you achieve seamless integration.

1. Create a Make.com Account

If you haven't already, sign up for an account at make.com. Choose a plan that fits your business needs and complete the registration process.

2. Access the Dashboard

Once logged in, you'll be directed to the make.com dashboard. This is your command center for creating and managing your automations.

3. Choose Your CRM

Click on the 'Create a new scenario' button to start building your workflow. Search for the CRM you are using (e.g., Salesforce, HubSpot, Zoho CRM) in the services search bar. Select it to proceed.

4. Add CRM as a Trigger or an Action

Determine if you want to use your CRM as a trigger (to start the automation when something happens in your CRM) or as an action (to do something in your CRM as a result of a trigger). Drag and drop the CRM module onto the scenario editor.

5. Connect Your CRM Account

You will need to connect your CRM account to make.com. Click on 'Add' to add a new CRM account and follow the prompts. This typically involves signing in to your CRM and authorizing make.com to access your data.

6. Set up the CRM Module

Whether you chose your CRM as a trigger or an action, you need to configure the module by selecting the specific action or event you want. For example, you might want to create a new contact in your CRM whenever you get a new subscriber on your mailing list.

7. Test Your Connection

Once you've set up your CRM module, it's wise to perform a test. Use the 'Run Once' button to execute the scenario and check if the connection between your CRM and make.com works as intended.

8. Finish Your Scenario

After confirming the test is successful, you may add more modules and actions to complete your automation workflow. Each module can represent a different app or service that you wish to integrate with your CRM.

9. Activate the Scenario

Finally, when you're satisfied with the automation, activate the scenario. Your CRM is now successfully connected to make.com, and your workflow should run automatically according to your configuration.

Remember, every CRM is different, so the exact options and steps may vary based on the system you are using. Always refer to the specific instructions for your CRM when setting up your connection with make.com. Your business is now poised to benefit from more efficient processes, better data management, and improved customer relationships.