April 29, 2024

How do I use HubSpot to track the success of our PR or media outreach campaigns?

Hubspot logo

Step 1: Setting Up Your Campaign

  • Log in to your HubSpot account.
  • Navigate to the "Marketing" tab, then select "Campaigns".
  • Click "Create campaign" and name it based on the specific PR or media outreach initiative.

Step 2: Define Your Goals

  • Establish measurable goals for your campaign, e.g., website visits, lead conversions, or social media engagements.
  • Configure your campaign settings to align with these goals.

Step 3: Integrate Existing Assets

  • Link all relevant content, landing pages, emails, blogs, and other assets related to the PR/media outreach to the campaign.

Step 4: Set Up Tracking URLs

  • When sharing links in press releases, interviews, or other media channels, use HubSpot's tracking URL builder.
  • Ensure all URLs direct media contacts and audience to your campaign-related assets, so HubSpot can track the source of your traffic.

Step 5: Monitor Social Media Mentions

  • Integrate your social media accounts with HubSpot.
  • Set up keyword monitoring for brand mentions, campaign hashtags, or any specific keywords related to your PR/media outreach.

Step 6: Track Email Outreach

  • If you're sending outreach emails via HubSpot, use its email tracking feature.
  • Analyze open rates, click-through rates, and responses to gauge the effectiveness of your communication.

Step 7: Analyze Website Engagement

  • Monitor website activity originating from the campaign, such as page views, session duration, bounce rate, and conversions.
  • Use HubSpot's website analytics tools to assess how media outlets are driving traffic and engagement on your site.

Step 8: Evaluate Lead Conversions

  • Track how many leads, and what quality of leads, are being generated from the PR/media outreach.
  • Use HubSpot's CRM integration to follow these leads through the sales funnel and determine conversion rates.

Step 9: Review Reports Regularly

  • HubSpot's campaign analytics will give you a comprehensive view of how your PR/media outreach is performing.
  • Regularly review these reports to assess progress toward goals, media impressions, audience engagement, and ROI.

Step 10: Refine and Iterate

  • Use the data collected to identify what's working and what's not.
  • Refine your strategies based on data-driven insights, adjusting your content, outreach methods, or channels as necessary.

Step 11: Collect Feedback

  • Use HubSpot's survey tools to gather feedback from your audience or the media outlets you've reached out to.
  • Use this feedback to make continuous improvements to future campaigns.

Step 12: Document and Share Results

  • Compile the results and insights from your campaign into a report.
  • Share this with your team and stakeholders to demonstrate the value and impact of your PR/media outreach efforts.