Step 1: Log Into Your HubSpot Account
- Open your preferred browser and navigate to HubSpot's login page.
- Enter your email and password to access your HubSpot dashboard.
Step 2: Navigate to Reports
- From the navigation bar at the top, hover over "Reports."
- Click on "Analytics Tools" from the dropdown.
Step 3: Access Sources Report
- Scroll down the Analytics Tools page to find "Traffic Analytics."
- Click on "View full report" under "Sources."
Step 4: Set Date Range (Optional)
- If you want to view UTM data for a specific date range, adjust the date filter at the top right corner.
- Choose the desired start and end dates.
Step 5: Filter by UTM Parameters
- Below the graph, locate the "UTM Parameters" section.
- Use the filter options to segment data by campaign, source, medium, term, or content.
Step 6: Analyze UTM Data
- View the displayed data to understand where your traffic is coming from based on UTM parameters.
- Analyze metrics such as sessions, new contacts, and customers for each UTM parameter.
Step 7: Create Custom Views
- If you want to save a specific view of your UTM data for future analysis, click on "Saved Filters" at the top.
- Name your custom view and select the parameters to include.
Step 8: Set up UTM Tracking for New Campaigns
- Navigate to the "Campaigns" section within HubSpot.
- When setting up a new campaign or editing an existing one, ensure you fill out UTM parameters appropriately to track them.
Step 9: Monitor Regularly
- Regularly check your UTM performance to adapt your marketing strategies.
- Use insights from UTM tracking to allocate resources effectively and focus on channels that yield the best results.
Step 10: Leverage HubSpot's UTM Tracking Tool (Optional)
- To simplify the process of creating UTM-tagged URLs, utilize HubSpot's built-in UTM tracking tool.
- Navigate to "Marketing" > "Files and Templates" > "Tracking URL Builder."
- Follow the prompts to generate UTM-tagged URLs for your campaigns.
.png)