April 29, 2024

How do I track UTM parameters for my marketing campaigns within HubSpot?

Hubspot logo

Step 1: Log Into Your HubSpot Account

  • Open your preferred browser and navigate to HubSpot's login page.
  • Enter your email and password to access your HubSpot dashboard.

Step 2: Navigate to Reports

  • From the navigation bar at the top, hover over "Reports."
  • Click on "Analytics Tools" from the dropdown.

Step 3: Access Sources Report

  • Scroll down the Analytics Tools page to find "Traffic Analytics."
  • Click on "View full report" under "Sources."

Step 4: Set Date Range (Optional)

  • If you want to view UTM data for a specific date range, adjust the date filter at the top right corner.
  • Choose the desired start and end dates.

Step 5: Filter by UTM Parameters

  • Below the graph, locate the "UTM Parameters" section.
  • Use the filter options to segment data by campaign, source, medium, term, or content.

Step 6: Analyze UTM Data

  • View the displayed data to understand where your traffic is coming from based on UTM parameters.
  • Analyze metrics such as sessions, new contacts, and customers for each UTM parameter.

Step 7: Create Custom Views

  • If you want to save a specific view of your UTM data for future analysis, click on "Saved Filters" at the top.
  • Name your custom view and select the parameters to include.

Step 8: Set up UTM Tracking for New Campaigns

  • Navigate to the "Campaigns" section within HubSpot.
  • When setting up a new campaign or editing an existing one, ensure you fill out UTM parameters appropriately to track them.

Step 9: Monitor Regularly

  • Regularly check your UTM performance to adapt your marketing strategies.
  • Use insights from UTM tracking to allocate resources effectively and focus on channels that yield the best results.

Step 10: Leverage HubSpot's UTM Tracking Tool (Optional)

  • To simplify the process of creating UTM-tagged URLs, utilize HubSpot's built-in UTM tracking tool.
  • Navigate to "Marketing" > "Files and Templates" > "Tracking URL Builder."
  • Follow the prompts to generate UTM-tagged URLs for your campaigns.