April 29, 2024

How do I track and manage a podcast series or episodes within HubSpot?

Hubspot logo

Step 1: Create a Content Strategy

  • Decide on the target audience and topics for your podcast series.
  • Research relevant keywords related to your podcast topics using HubSpot's SEO tools.

Step 2: Set Up a Landing Page for Your Podcast Series

  • Use HubSpot's landing page tools to create a dedicated page for your podcast.
  • Ensure the page is optimized for mobile and SEO-friendly.
  • Embed podcast episodes or provide links to streaming platforms.

Step 3: Use HubSpot Forms for Listener Engagement

  • Embed a HubSpot form on your landing page to gather listener feedback or to let users subscribe to podcast updates.

Step 4: Use CTAs for Promotion

  • Create CTAs (Call-to-Actions) that drive visitors to your podcast landing page from other parts of your website or blog.

Step 5: Integrate with Podcast Platforms

  • If you're using podcast platforms like Podbean or Libsyn, check for available integrations in HubSpot's App Marketplace or use Zapier for integration.

Step 6: Leverage HubSpot Email Tools

  • Set up an automated email campaign to notify subscribers about new episodes or updates.
  • Use personalization tokens to tailor the email content to each listener.

Step 7: Track Performance with Analytics

  • Monitor the landing page's traffic, form submissions, and CTA click-through rates using HubSpot Analytics.
  • Use the insights to refine your podcast promotion strategies.

Step 8: Use Social Media Integration

  • Schedule and automate social media posts about new episodes using HubSpot's social media tools.
  • Track engagement metrics like shares, likes, and comments.

Step 9: Utilize HubSpot's CRM Features

  • Segment your contacts based on their interactions with your podcast series.
  • Set up custom alerts when specific contacts engage with your podcast content, allowing for targeted follow-ups.

Step 10: Continuously Optimize Based on Feedback

  • Use the feedback form data gathered through HubSpot to refine your podcast content.
  • Implement changes based on trends in analytics and listener preferences.

Step 11: Collaborate with Your Team

  • Use HubSpot's project management tools to assign tasks related to podcast production, promotion, and analysis.
  • Ensure that all team members have access to relevant data and can collaborate seamlessly.

Step 12: Analyze and Report

  • At regular intervals, use HubSpot's reporting tools to analyze the performance of your podcast series.
  • Create custom dashboards to visualize key metrics and share them with stakeholders.