April 29, 2024

How do I track and analyze user behavior in our mobile app through HubSpot?

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(Step 1) HubSpot Account & Mobile App Preparation

  • Ensure you have the necessary permissions in your HubSpot account to integrate and manage third-party tools.
  • Familiarize yourself with your mobile app's framework and design, understanding the key user events and touchpoints you want to track.

(Step 2) Integrate HubSpot SDK

  • Integrate HubSpot's Software Development Kit (SDK) into your mobile app. This often requires the assistance of your app developer.
  • For Android, integrate using HubSpot's Android SDK.
  • For iOS, use HubSpot's iOS SDK.

(Step 3) Define Key Events

  • List the key events you want to track in the mobile app, such as sign-ups, feature usage, purchases, etc.
  • Assign a unique name or identifier to each event for easy reference in HubSpot.

(Step 4) Setting Up Event Tracking

  • Use the SDK functions to trigger events when users take certain actions within the app.
  • For example, if a user completes a purchase, the "purchase_completed" event can be triggered.

(Step 5) Associate Events with Contacts

  • Capture user data when they sign up or interact with your app.
  • Utilize HubSpot's API or SDK to associate captured events with specific user contacts in your HubSpot CRM. This way, individual user actions get linked to their profile.

(Step 6) Log Events in HubSpot

  • Once integrated, make sure that the app events are being logged in HubSpot's contact timeline. This allows for a holistic view of the user's journey.

(Step 7) Setting up Reports and Dashboards

  • Navigate to HubSpot's report section.
  • Create custom reports that focus on the mobile app's user behavior.
  • You can visualize data like the number of events over time, event completions, user drop-offs, etc.
  • Add these reports to your dashboard for a quick overview.

(Step 8) Analyze & Optimize

  • Regularly review the data to understand user behavior and patterns.
  • Use insights to make informed decisions on app updates, marketing campaigns, and more.
  • Optimize user flows based on the data to enhance the user experience and achieve your business goals.

(Step 9) Set Up Automated Workflows (Optional)

  • Use HubSpot's workflow tools to trigger actions based on user behavior.
  • For example, if a user abandons a cart, you can automate an email reminder or an in-app notification.

(Step 10) Regularly Review & Update Tracking Parameters

  • As your app evolves, continuously review the events you're tracking.
  • Update or add new events as necessary to ensure you're capturing all relevant user behavior.