April 29, 2024

How do I set up and track multi-stage deals in HubSpot?

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Step 1: Log in to Your HubSpot Account

  • Navigate to the HubSpot homepage.
  • Enter your login credentials and sign in.

Step 2: Access the Sales Hub

  • From the main navigation bar, hover over "Sales."
  • Select "Deals" from the dropdown menu.

Step 3: Create a New Deal Pipeline

  • Within the Deals dashboard, locate and click the "Add pipeline" button.
  • Enter a name and description for the pipeline, which relates to the type of multi-stage deal you want to track (e.g., B2B Sales, Event Sponsorships).

Step 4: Define the Stages of Your Deal

  • Inside the new pipeline, click on "Add stage."
  • Name the first stage (e.g., "Initial Contact," "Proposal Sent").
  • Assign a probability percentage to each stage. This represents the likelihood of a deal moving to the next stage.
  • Repeat the process to define all stages of your deal, such as "Negotiation," "Contract Review," and "Closed-Won."

Step 5: Set Up Deal Properties (Optional)

  • For deeper tracking, you can define specific properties for each deal stage.
  • Click on "Manage properties" within the pipeline setup.
  • Add relevant properties like deal value, contact person, expected close date, etc.

Step 6: Save Your Customized Pipeline

  • Once you've added all desired stages and properties, click on the "Save" or "Finish" button.

Step 7: Add Deals to Your Pipeline

  • Navigate back to the Deals dashboard.
  • Click on "Add deal."
  • Fill in the deal information, select your custom pipeline, and assign the deal to a stage.

Step 8: Monitor and Move Deals Through Stages

  • As a deal progresses, manually move it from one stage to the next.
  • Click and drag the deal card to its new stage or open the deal and select the new stage from a dropdown.

Step 9: Analyze Deal Progress

  • HubSpot provides insights into how deals are progressing through each pipeline.
  • Click on "Reports" in the main navigation.
  • Select "Sales" and then "Deal Forecast" to view insights, or create custom reports based on your pipeline's data.

Step 10: Automate Deal Notifications (Optional)

  • To stay updated on deal movements:
  • Navigate to "Settings" from the main navigation.
  • Go to "Notifications."
  • Set up email or in-app notifications for deal stage movements, won deals, or if deals have been stagnant for a while.