April 29, 2024

How do I optimize our ad placements across different networks using HubSpot analytics?

Hubspot logo

Step 1: Connect Your Ad Accounts

  • Go to your HubSpot dashboard.
  • Navigate to the "Marketing" tab, then select "Ads."
  • Click "Connect Account" and choose the ad network you want to integrate (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
  • Follow the on-screen instructions to authorize the connection.

Step 2: Set Up Tracking

  • Ensure that HubSpot’s tracking code is installed on your website.
  • Under the "Ads" section, verify that auto-tracking is enabled to automatically track ad interactions, conversions, and more.

Step 3: Establish Key Metrics

  • Decide on which key metrics you wish to analyze (e.g., Click Through Rate, Cost Per Conversion, Return on Ad Spend).
  • Customize your HubSpot ad dashboard to prominently display these key metrics for easy access.

Step 4: Analyze Performance by Network

  • Go to the "Ads Analytics" tab in HubSpot.
  • Use the filters to analyze ad performance by network, campaign, or specific ad.
  • Examine metrics to determine which networks provide the best ROI or meet other specific objectives.

Step 5: Segment Audience Data

  • Explore audience insights to understand which audience segments respond best to your ads on each network.
  • Create lists in HubSpot based on engagement, conversion rates, or other criteria.

Step 6: Optimize Ad Creative and Placement

  • Based on insights from HubSpot analytics, identify underperforming ads.
  • Make necessary changes to ad copy, visuals, or target audience.
  • Adjust placements (e.g., mobile vs. desktop, newsfeed vs. sidebar) based on where you see the highest engagement.

Step 7: A/B Testing

  • Use HubSpot’s A/B testing tools to compare different ad creatives, headlines, or calls to action.
  • Determine which variants deliver better results and allocate more budget to the winning ads.

Step 8: Set Up Automated Reports

  • Automate weekly or monthly ad performance reports in HubSpot.
  • Schedule these reports to be sent to your email or to key stakeholders to keep everyone informed.

Step 9: Adjust Budgets Based on Performance

  • Reallocate budgets based on the performance data from HubSpot.
  • Invest more in networks and ad placements that yield the highest ROI.

Step 10: Continuously Monitor and Adjust

  • Regularly review your ad analytics in HubSpot.
  • Make ongoing adjustments to ad placements, creative elements, and budgets to continuously optimize for best results.