Step 1: Access HubSpot's Content Strategy Tool
- Log in to your HubSpot account.
- Navigate to the "Marketing" tab at the top.
- From the dropdown menu, select "Planning and Strategy" and then click on "Content Strategy."
Step 2: Familiarize Yourself with the Tool
- Spend some time exploring the layout and features of the Content Strategy Tool to understand the kind of data and recommendations it provides.
Step 3: Enter Your Core Topics
- Click on the "Add a topic" button.
- Enter a core topic that is central to your business or content strategy.
- Click "Save."
Step 4: HubSpot AI Analysis
- Once a topic is added, HubSpot's AI will analyze it in relation to your content and search data.
- The AI will offer recommendations based on content gaps, keyword optimization, and relevance.
Step 5: Review Content Suggestions
- After analysis, HubSpot will provide content suggestions to better target your core topic.
- Review these suggestions and consider how they align with your current content strategy.
Step 6: Implement AI Recommendations
- Create new content or modify existing content based on HubSpot's AI recommendations to better cater to your audience's interests and search behavior.
- Utilize keyword and topic suggestions to ensure your content is optimized for search engines.
Step 7: Set Up Content Recommendations for Website Visitors
- Navigate to the "Content" tab and select "Website Pages."
- Click on "Edit" for the page you want to add recommendations to.
- In the editor, navigate to "Options" > "Content Recommendations."
- Select the type of recommendations you want (e.g., "based on visitor behavior" or "curated by you").
- Save changes.
Step 8: Monitor and Refine
- Periodically revisit the Content Strategy Tool to review updated recommendations as your content grows and audience behavior changes.
- Adjust your strategy based on the evolving recommendations from HubSpot's AI to ensure your content remains relevant and optimized.
Step 9: Use AI for Email Content Recommendations
- Navigate to the "Marketing" tab and select "Email."
- While crafting an email, use HubSpot's AI-driven content recommendations to insert relevant articles or content pieces into your email campaigns.
- This will allow you to personalize email content based on the recipient's behavior and preferences.
Step 10: Continuously Learn from AI Insights
- Stay updated with HubSpot's tutorials and feature releases. HubSpot continuously enhances its AI capabilities, offering more advanced and nuanced recommendations over time.
- Implementing these new strategies will ensure you're leveraging the full potential of HubSpot's AI features.
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