April 29, 2024

How do I leverage HubSpot's AI features for content recommendations?

Hubspot logo

Step 1: Access HubSpot's Content Strategy Tool

  • Log in to your HubSpot account.
  • Navigate to the "Marketing" tab at the top.
  • From the dropdown menu, select "Planning and Strategy" and then click on "Content Strategy."

Step 2: Familiarize Yourself with the Tool

  • Spend some time exploring the layout and features of the Content Strategy Tool to understand the kind of data and recommendations it provides.

Step 3: Enter Your Core Topics

  • Click on the "Add a topic" button.
  • Enter a core topic that is central to your business or content strategy.
  • Click "Save."

Step 4: HubSpot AI Analysis

  • Once a topic is added, HubSpot's AI will analyze it in relation to your content and search data.
  • The AI will offer recommendations based on content gaps, keyword optimization, and relevance.

Step 5: Review Content Suggestions

  • After analysis, HubSpot will provide content suggestions to better target your core topic.
  • Review these suggestions and consider how they align with your current content strategy.

Step 6: Implement AI Recommendations

  • Create new content or modify existing content based on HubSpot's AI recommendations to better cater to your audience's interests and search behavior.
  • Utilize keyword and topic suggestions to ensure your content is optimized for search engines.

Step 7: Set Up Content Recommendations for Website Visitors

  • Navigate to the "Content" tab and select "Website Pages."
  • Click on "Edit" for the page you want to add recommendations to.
  • In the editor, navigate to "Options" > "Content Recommendations."
  • Select the type of recommendations you want (e.g., "based on visitor behavior" or "curated by you").
  • Save changes.

Step 8: Monitor and Refine

  • Periodically revisit the Content Strategy Tool to review updated recommendations as your content grows and audience behavior changes.
  • Adjust your strategy based on the evolving recommendations from HubSpot's AI to ensure your content remains relevant and optimized.

Step 9: Use AI for Email Content Recommendations

  • Navigate to the "Marketing" tab and select "Email."
  • While crafting an email, use HubSpot's AI-driven content recommendations to insert relevant articles or content pieces into your email campaigns.
  • This will allow you to personalize email content based on the recipient's behavior and preferences.

Step 10: Continuously Learn from AI Insights

  • Stay updated with HubSpot's tutorials and feature releases. HubSpot continuously enhances its AI capabilities, offering more advanced and nuanced recommendations over time.
  • Implementing these new strategies will ensure you're leveraging the full potential of HubSpot's AI features.