April 29, 2024

How do I create and distribute digital assets or content offers through HubSpot?

Hubspot logo

Step 1: Log in to Your HubSpot Account

  • Go to the official HubSpot login page.
  • Enter your credentials to access the dashboard.

Step 2: Access the Marketing Tools

  • On the main navigation bar, hover over "Marketing."
  • Select "Files and Templates" from the dropdown.

Step 3: Upload Digital Assets

  • Click on "Files" in the left-hand sidebar.
  • Use the "Upload files" button to add your digital assets or content offers.

Step 4: Organize Your Assets

  • Create folders to categorize different types of assets.
  • Move files into appropriate folders by dragging them or using the move option.

Step 5: Set Permissions

  • For each digital asset, click on the "Actions" dropdown.
  • Select "Edit permissions."
  • Decide whether the asset should be public or restricted to certain users.

Step 6: Create a Landing Page

  • Return to the main navigation bar and hover over "Marketing."
  • Select "Landing Pages."
  • Click "Create" to start designing a new page.
  • Choose a template that fits the type of content offer you have.

Step 7: Embed Your Digital Asset

  • While editing the landing page, click on the "Insert" option.
  • Choose the digital asset or content offer from your files.
  • Insert it into the desired location on your landing page.

Step 8: Set Up a Form (if needed)

  • If you want to capture lead information, add a form to the landing page.
  • Customize fields as per your requirements.
  • Make sure to have a "Thank You" message or a redirect set up for after form submission.

Step 9: Publish the Landing Page

  • Once the design is complete and your digital asset is embedded, click on the "Publish" button at the top right.

Step 10: Distribute Your Content Offer

  • Share the landing page URL on your social media, email newsletters, and other marketing channels.
  • If desired, create specific marketing campaigns around this content offer for better tracking.

Step 11: Monitor Analytics

  • Return to the "Landing Pages" section periodically to check on performance metrics.
  • Review the number of views, downloads, form submissions, and other relevant stats.

Step 12: Iterate and Optimize

  • Based on the analytics, make necessary changes to improve conversions.
  • Consider A/B testing different landing page designs or offers to find what resonates best with your audience.