April 29, 2024

How do I create a landing page using HubSpot's tools?

Hubspot logo

Step 1: Log in to HubSpot

  • Navigate to the HubSpot homepage.
  • Enter your login credentials and sign in.

Step 2: Access the Landing Page Tool

  • From the main navigation bar, hover over "Marketing."
  • From the dropdown menu, click on "Website" and then select "Landing Pages."

Step 3: Start a New Landing Page

  • Click the "Create" button or "Create a landing page" option.

Step 4: Choose a Template

  • HubSpot provides various templates for landing pages. Browse through the options.
  • Once you find a template that fits your needs, click on it.
  • Press the "Select" button to start editing.

Step 5: Name Your Landing Page

  • A prompt will ask you to give your landing page a name.
  • This name is for internal use, so choose something descriptive that you and your team can easily identify.

Step 6: Edit the Landing Page Content

  • Once inside the editor, click on the sections you want to edit.
  • Text: Click on text boxes to input or modify text.
  • Images: Click on image placeholders to upload or change images.
  • Forms: If your template includes a form, click on it to customize fields, button text, and actions after submission.

Step 7: Modify the Page's Design (Optional)

  • If you want to change font styles, colors, or other design elements:
  • Navigate to the "Design" tab or similar.
  • Adjust settings like font, background color, button colors, and more.

Step 8: Set Up Page Settings

  • Click on the "Settings" tab in the editor.
  • Page Title: Input a title for your landing page. This is the title visitors will see in their browser tab.
  • Page URL: Set the end part of the URL path for your landing page.
  • Meta Description: Write a short description of the landing page content for search engines.

Step 9: Optimize for Mobile

  • HubSpot's landing page tool offers mobile optimization.
  • Click on the "Mobile Preview" or similar option to see how your page looks on mobile devices.
  • Adjust any elements that don't look right or reposition them for a better mobile experience.

Step 10: Set Up Lead Forms (If Included)

  • If your landing page includes a form:
  • Customize the form fields based on the information you want to collect.
  • Set up a thank-you message or redirect for after form submission.

Step 11: Save and Preview

  • Click the "Save" button regularly while working.
  • Use the "Preview" option to see how the landing page will appear to visitors.

Step 12: Publish the Landing Page

  • Once satisfied with your landing page, click the "Publish" or "Go Live" button.
  • Your landing page is now live and can be accessed via its URL.

Step 13: Share and Promote

  • Share your landing page's URL on social media, email campaigns, and other marketing channels to drive traffic.