April 29, 2024

How can I use HubSpot to track the performance of our blog content?

Hubspot logo

Step 1: Log into HubSpot

  • Go to the HubSpot homepage.
  • Provide your credentials to access your main dashboard.

Step 2: Navigate to Reports

  • On the main dashboard, locate the navigation bar at the top.
  • Hover over "Reports."
  • Click on "Analytics Tools" from the dropdown.

Step 3: Access Blog Analytics

  • From the analytics options provided, click on "Blog Analytics."

Step 4: Choose a Date Range

  • At the top of the Blog Analytics page, you'll see a date range.
  • Select a specific range to analyze or use preset options like "Last Month" or "Last Quarter."

Step 5: View Overall Performance

  • On the main Blog Analytics page, view the summarized metrics. This will typically include:
  • Total views
  • Total interactions (e.g., likes, shares)
  • New contacts generated

Step 6: Analyze Individual Blog Post Performance

  • Scroll down to see a breakdown of metrics by individual blog post.
  • Review metrics such as views, click-through rate, and interactions for each post.

Step 7: Dive Deeper into Specific Metrics (Optional)

  • If you want a deeper analysis:
  • Click on specific metrics (e.g., views or interactions) next to an individual blog post.
  • This will provide a more detailed breakdown, such as the sources of traffic for that post.

Step 8: Assess Conversion Metrics

  • Look for a section dedicated to "Conversions" or a similar label.
  • Review how many visitors turned into leads or customers after reading your blog posts.

Step 9: Filter by Blog Topic or Author (If Applicable)

  • If you have multiple blog categories or multiple authors, use filtering options.
  • This helps in understanding the performance of different topics or the impact of different authors.

Step 10: Compare with Historical Data

  • Use the date range tool to compare current metrics with previous periods.
  • This helps in tracking the growth and effectiveness of your blog content over time.

Step 11: Export Data (Optional)

  • If you need to share or further analyze the data:
  • Look for an "Export" option, typically represented as an arrow or button.
  • Download the data in your desired format (e.g., CSV, Excel).

Step 12: Implement Insights

  • Use the data insights to guide your content strategy.
  • Identify which topics resonate most with your audience, optimize poorly performing posts, and replicate the strategies from high-performing content.