April 29, 2024

How can I use HubSpot to schedule, publish, and analyze content across various podcast platforms?

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Step 1: Integrate Podcast Hosting Platforms

  • Log into your HubSpot account.
  • Navigate to the App Marketplace and search for integrations related to your podcast hosting platform (e.g., Podbean, Libsyn, etc.).
  • Choose the appropriate integration and follow the prompts to connect your podcast platform to HubSpot.

Step 2: Set Up a New Content Strategy

  • Go to the "Marketing" tab and select "Planning and Strategy."
  • Click on "Content Strategy."
  • Start a new topic or use an existing one related to your podcast theme.

Step 3: Create Campaigns for Each Episode

  • Under the "Marketing" tab, click "Campaigns."
  • Create a new campaign for each podcast episode, ensuring you have a consistent naming convention for ease of tracking.

Step 4: Schedule and Publish Episodes

  • With your podcast hosting platform integrated, navigate to the "Marketing" tab.
  • Select "Social" and then "Publishing."
  • Here, schedule your podcast episodes by selecting the respective podcast platform, choosing the episode, setting the publish date, and adding any additional details or notes.

Step 5: Track Engagement Metrics

  • Under the "Reports" tab, select "Analytics Tools."
  • Choose "Website Analytics."
  • Filter your results by the podcast platform to see specific data regarding podcast episode performance.

Step 6: Set Up Lead Tracking

  • Use HubSpot’s CTAs and forms to capture listeners who might visit your website after listening to the podcast.
  • Incorporate these elements into show notes, episode descriptions, or on your website's dedicated podcast page.

Step 7: Analyze Listener Feedback

  • If you have calls-to-action or surveys within episodes, use HubSpot forms to collect this data.
  • Regularly review form submissions to gain insights into listener preferences, feedback, and potential content ideas.

Step 8: Leverage Email Marketing

  • Create an email list specifically for podcast subscribers.
  • Send regular updates, episode summaries, and related content to keep your audience engaged and encourage consistent listenership.

Step 9: Use Social Media Tracking

  • Share episodes on various social platforms directly from HubSpot's "Social" tool.
  • Monitor engagement metrics such as shares, likes, and comments to understand which episodes or topics resonate most with your audience.

Step 10: Continuous Analysis and Improvement

  • On a monthly or quarterly basis, deep dive into the podcast analytics.
  • Understand which episodes performed best, when listeners typically drop off, and any trends in listener behavior.
  • Use this data to refine your content strategy, episode topics, and marketing efforts for the podcast.