April 29, 2024

How can I use HubSpot to optimize our ad placements and spending?

Hubspot logo

Step 1: Integrate Your Advertising Platforms

  • Navigate to the HubSpot dashboard.
  • Click on the 'Settings' icon.
  • Under 'Integrations', select 'Ads.'
  • Link your ad accounts (e.g., Google Ads, Facebook Ads) to HubSpot.

Step 2: Set Up Tracking

  • Ensure the HubSpot tracking code is installed on your website.
  • In the Ads dashboard, enable "Lead Sync" to allow HubSpot to pull in contacts from your ad campaigns.

Step 3: Define Your Audience Segments

  • Go to 'Contacts' > 'Lists.'
  • Create segmented lists based on criteria relevant to your ads (e.g., past purchase behavior, recent website activity).

Step 4: Create Targeted Ad Campaigns in HubSpot

  • Navigate to 'Marketing' > 'Ads.'
  • Click on 'Create campaign.'
  • Select the segmented list you want to target.
  • Follow the prompts to create and optimize your ad for that segment.

Step 5: Monitor Performance Metrics

  • In the Ads dashboard, regularly review metrics like click-through rates (CTR), cost per click (CPC), and conversion rates.
  • Use the 'Attribution' report in HubSpot to see which ad placements drive the most conversions.

Step 6: Optimize Ad Spending

  • Prioritize spending on platforms and ad placements with the highest return on ad spend (ROAS).
  • Adjust budgets based on campaign performance. For underperforming campaigns, consider decreasing spend or making changes to targeting or ad creatives.

Step 7: A/B Test Ad Creatives

  • Regularly create A/B tests for your ad campaigns in HubSpot.
  • Test variations of headlines, images, and calls to action to determine which resonates best with your audience.

Step 8: Leverage HubSpot Reports

  • Use HubSpot's ad reporting tools to gain insights on the entire customer journey.
  • Analyze how your ads impact the entire sales funnel, from initial contact to final sale.

Step 9: Adjust Ad Strategies Based on Insights

  • Use the data gathered from HubSpot to refine targeting, placements, and creatives.
  • Re-segment your lists if necessary, ensuring your ads are always reaching the most relevant audience.

Step 10: Regularly Review and Iterate

  • Continuously monitor the Ads dashboard for any shifts or changes in performance.
  • Regularly review and adjust your strategies to stay ahead of trends and maximize your ad spend ROI.