Step 1: Clean Up Your Contact List
- Remove bounced email addresses from your list.
- Segment out unengaged subscribers (those who haven't opened or clicked in several months).
- Ensure that you have clear opt-in processes so you're only sending to willing recipients.
Step 2: Use Double Opt-In
- Enable double opt-in for your sign-ups. This requires new subscribers to confirm their email address, ensuring it's valid and that they genuinely want to receive your content.
Step 3: Regularly Monitor Deliverability Metrics
- Regularly check your email dashboard for delivery rates, bounce rates, and spam reports.
- Look out for sudden drops in open rates which might indicate a deliverability issue.
Step 4: Avoid Spam Trigger Words
- Review your email content to ensure you're not using words or phrases commonly flagged by spam filters.
- Use HubSpot's email optimization features to get suggestions on content improvements.
Step 5: Authenticate Your Email Sending Domain
- Set up email sending domain authentication within HubSpot. This involves setting up DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) records.
- Authenticating helps verify that your emails come from a trusted source.
Step 6: Keep a Consistent Sending Schedule
- Avoid sending large volumes of email sporadically. Instead, maintain a consistent sending schedule.
- This helps ISPs (Internet Service Providers) recognize your sending pattern and increases trust.
Step 7: Implement HubSpot's Smart Send Times
- Use HubSpot's predictive sending feature to send emails at times when recipients are most likely to open them.
- This can improve open rates and reduce the chance of being flagged as spam.
Step 8: Regularly Test Email Previews
- Use HubSpot’s email preview feature to see how your emails look across different email clients and devices.
- Ensure that all emails are mobile-optimized.
Step 9: Monitor Feedback Loops
- Set up feedback loops with major ISPs. This allows you to get notifications when a recipient marks your email as spam.
- Use this feedback to adjust your email strategies.
Step 10: Educate Your Subscribers
- Include a brief note in your emails reminding subscribers why they're receiving the email (e.g., "You're receiving this because you signed up for XYZ newsletter").
- Encourage subscribers to whitelist your email address.
Step 11: Evaluate the Performance in HubSpot Reports
- Dive into HubSpot's email analytics to assess which campaigns have the best deliverability rates.
- Adjust future campaigns based on the findings from the analytics.
Step 12: Regularly Update Your Strategy
- As you continue to send emails, make it a routine to check HubSpot's recommendations and best practices.
- Stay updated with any changes in email deliverability standards and adjust your tactics accordingly.
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