April 29, 2024

How can I schedule and analyze social media posts within HubSpot?

Hubspot logo

Step 1: Navigate to Social Media Tools

  • Log into your HubSpot account.
  • Go to the "Marketing" tab on the top navigation bar.
  • Select "Social" from the dropdown menu.

Step 2: Connect Your Social Accounts

  • Click on the "Accounts" tab.
  • Click the "Connect account" button.
  • Select your desired social media platform (e.g., Facebook, Twitter, LinkedIn).
  • Follow the prompts to grant HubSpot the necessary permissions.

Step 3: Schedule a Post

  • Click on the "Publishing" tab.
  • Click the "Create social post" button.
  • Choose the social media account you want to post to.
  • Craft your message in the text field provided.
  • To add an image or link, click on the corresponding icon below the text field.
  • Click on the "Schedule for later" option, pick the desired date and time.
  • Hit the "Schedule" button to finalize.

Step 4: Monitor Published Posts

  • Under the "Publishing" tab, click on "Published" to view all your scheduled and live posts.
  • Here you can edit, delete, or reschedule posts as necessary.

Step 5: Analyze Post Performance

  • Click on the "Analytics" tab.
  • Use the filters to select specific social accounts, date ranges, or post types.
  • View detailed metrics such as clicks, shares, comments, and overall engagement.
  • For deeper insights, click on individual posts.

Step 6: Review Overall Social Media Performance

  • In the "Analytics" tab, navigate to the "Overview" section.
  • Here, you'll see a summary of your social performance, including total engagements, top posts, and audience growth over time.

Step 7: Customize Reports

  • Under "Analytics," click on the "Reports" section.
  • Select "New report" to create custom reports.
  • Define your metrics, filters, and visualization preferences.
  • Save and name your report for future reference.

Step 8: Adjust Strategy Based on Insights

  • Regularly review your post and overall social media performance.
  • Use data-driven insights to refine your posting schedule, content type, and overall social strategy.