April 29, 2024

How can I link HubSpot CRM with Google Analytics for deeper insights?

Hubspot logo

Step 1: Prepare Your Accounts

  • Ensure you have administrator access to both your HubSpot and Google Analytics accounts.
  • Log into your Google Analytics account.

Step 2: Acquire Your Google Analytics Tracking ID

  • In Google Analytics, navigate to the "Admin" section.
  • Under the "Property" column, select the property you want to track.
  • Click on "Tracking Info" and then "Tracking Code".
  • Copy the Tracking ID (it starts with 'UA-').

Step 3: Log into HubSpot

  • Access your HubSpot dashboard.
  • Click on the settings icon (cogwheel) on the top right corner.

Step 4: Navigate to Tracking Code Tools

  • In the left sidebar, click on “Website” and then select “Tracking Code”.

Step 5: Add Google Analytics Tracking ID

  • Scroll down to find the 'Google Analytics' section.
  • Paste your Google Analytics Tracking ID into the provided field.

Step 6: Configure Event Tracking (Optional)

  • For advanced insights, you can set up event tracking between HubSpot and Google Analytics.
  • Determine the specific events or interactions you want to track, such as button clicks, form submissions, or page views.
  • Use Google Analytics’ "Event Tracking Code" tool to generate codes for these events.
  • Insert these event codes onto the appropriate places in your HubSpot content or CTAs.

Step 7: Save and Confirm Integration

  • Click "Save" or "Update" at the bottom of the HubSpot page.
  • Visit your website and perform a few interactions to ensure Google Analytics is capturing data.
  • Go back to Google Analytics and check the "Realtime" tab to verify that your interactions are being logged.

Step 8: Monitor and Analyze Insights

  • After some time, review the data in Google Analytics to gather insights about your HubSpot content performance.
  • Make necessary adjustments to your content or strategies based on these insights for better results.

Step 9: Regularly Review and Update Settings

  • Ensure that your tracking remains accurate by regularly reviewing your settings and tracking codes.
  • Update the tracking parameters whenever you add new content or pages on HubSpot to maintain comprehensive insights.