How can I integrate customer feedback surveys within HubSpot?

Step 1: Log in to your HubSpot Account

Step 2: Navigate to the HubSpot Marketplace

On the main navigation bar, hover over the "More Tools" icon (often represented by three dots).
Click on "App Marketplace."

Step 3: Search for Survey Integrations

Use the search bar to find survey tools compatible with HubSpot, such as SurveyMonkey or Typeform.
Review the various options available and select the one that best fits your needs.

Step 4: Install the Survey Integration

Step 5: Follow the On-screen Integration Instructions

Depending on the chosen survey tool, the steps might vary slightly. Typically, you'll need to:
Log in to your survey account.
Grant permission for HubSpot to access your survey tool.
Follow any setup wizards or guides provided by the survey tool.

Step 6: Create your Customer Feedback Survey

Once the integration is complete, navigate to your survey tool (either within HubSpot or via the tool's platform, depending on integration depth).
Design your survey, keeping in mind the type of feedback you are looking for.

Step 7: Embed the Survey in HubSpot

If the survey tool allows for direct embedding:
Copy the survey embed code.
Navigate to the HubSpot page or email where you want to place the survey.
Use the "Embed Code" module to paste and embed the survey.
Alternatively, you might opt to link to the survey in your emails or website rather than embedding it directly.

Step 8: Set Up Automated Feedback Requests

Navigate to "Marketing" and then "Email."
Create or select an existing email campaign.
Incorporate a call-to-action (CTA) prompting recipients to take the survey. This can be an embedded form, a direct link, or a button.

Step 9: Monitor Responses in HubSpot

Depending on the depth of the integration, survey responses might be viewable directly in HubSpot.
Check your contacts' records to see survey responses or navigate to the survey tool's dashboard for aggregated results.

Step 10: Analyze and Act on the Feedback