April 29, 2024

How can I customize and track the performance of CTA buttons in HubSpot?

Hubspot logo

Step 1: Access HubSpot Dashboard

  • Log into your HubSpot account.
  • From the main dashboard, navigate to the "Marketing" tab.

Step 2: Go to CTAs Section

  • Under the "Marketing" tab, select "Lead Capture" and then click on "CTAs".

Step 3: Create a New CTA

  • Click the "Create CTA" button located usually at the top right of the screen.

Step 4: Design Your CTA

  • Choose a button style or upload a custom design.
  • Set the button text, ensuring it's clear and action-oriented.
  • Adjust colors, fonts, and sizes to align with your brand and website design.

Step 5: Define Button Action

  • Select the action you want to occur when someone clicks on the CTA. Options typically include:
  • Navigating to a specific URL
  • Triggering a pop-up form
  • Another designated action
  • If you're directing users to a URL, make sure to input the correct link in the provided field.

Step 6: Choose Display Options

  • Define where and how often the CTA should appear on your site. Options might include:
  • On specific pages
  • For specific user types or segments
  • Always visible or after a specific user action, like scrolling

Step 7: Save and Publish

  • Once you're satisfied with your CTA design and settings, click "Save" or "Publish".

Step 8: Add CTA to Website

  • After publishing, HubSpot will provide an embed code for your CTA. Copy this code.
  • Navigate to the relevant page on your website and paste the embed code in the desired location.

Step 9: Monitor CTA Performance

  • Go back to the CTAs section in HubSpot periodically to monitor performance metrics.
  • Look for data such as:
  • Number of views
  • Click-through rate (CTR)
  • Conversion rate

Step 10: Optimize Based on Data

  • Analyze the performance metrics to see if your CTA is effective.
  • If your CTA is not meeting your desired metrics, consider:
  • A/B testing different designs or text.
  • Moving the CTA to a different location on your site.
  • Adjusting the action linked to the CTA.

Step 11: Rinse and Repeat

  • As with most marketing efforts, optimizing CTAs is an ongoing process.
  • Regularly review performance data, make necessary adjustments, and continue testing.

Remember, the goal of your CTA is to grab attention and encourage action. Use the powerful tools within HubSpot to create, customize, and track CTAs to ensure they're meeting your marketing objectives.