How can I create and embed a video in my HubSpot email campaigns?

Step 1: Preparing Your Video Content

• Ensure your video is tailored for your target audience and is optimized for email.
• Keep the video duration short and engaging.

Step 2: Host Your Video

• Use platforms like YouTube, Vimeo, or Wistia to host your video.
• Once uploaded, get the video's shareable link or embed code.

Step 3: Access HubSpot's Email Tool

• Log in to your HubSpot account.
• Navigate to the Marketing tab, and select Email.

Step 4: Create or Edit an Email

• Click on "Create email" or select an existing draft.
• Choose your desired email template.

Step 5: Inserting Video Thumbnail

• In your email editor, decide where you'd like to place the video.
• Drag and drop an image module to the chosen location.
• Upload a captivating thumbnail image of the video. Ideally, this should be a frame from the video itself to give viewers an idea of the content.

Step 6: Link the Thumbnail to the Video

• Click on the uploaded thumbnail in the editor.
• In the right sidebar, find the "Link" option.
• Paste the shareable link of the video you hosted on platforms like YouTube.
• Set the link to open in a new window to ensure recipients aren't navigated away from their email.

Step 7: Add a Play Button (Optional)

• To make it clear it's a video, consider overlaying a play button icon on the thumbnail.
• Use graphic tools or pre-made icons to make it look clickable.

Step 8: Craft a Compelling CTA

• Encourage viewers to watch the video with compelling text like "Watch Now" or "See the Story."
• Place this CTA near the thumbnail for better visibility.

Step 9: Optimize for Mobile

• Ensure the email design and video thumbnail are mobile-responsive.
• Test the email on different devices to make sure the thumbnail and CTA are clearly visible and clickable.

Step 10: Test the Email

• Send a test email to yourself and colleagues.
• Check if the video thumbnail link is working and directs correctly to the hosted video.

Step 11: Monitor & Analyze

• After sending the campaign, monitor the click-through rates on the video thumbnail.
• Use this data to optimize future video-based email campaigns.

Step 12: Send the Email

• Once satisfied with the email and its functionality, schedule or send the email to your desired recipients.

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