April 29, 2024

How can I create and embed a video in my HubSpot email campaigns?

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Step 1: Preparing Your Video Content

  • Ensure your video is tailored for your target audience and is optimized for email.
  • Keep the video duration short and engaging.

Step 2: Host Your Video

  • Use platforms like YouTube, Vimeo, or Wistia to host your video.
  • Once uploaded, get the video's shareable link or embed code.

Step 3: Access HubSpot's Email Tool

  • Log in to your HubSpot account.
  • Navigate to the Marketing tab, and select Email.

Step 4: Create or Edit an Email

  • Click on "Create email" or select an existing draft.
  • Choose your desired email template.

Step 5: Inserting Video Thumbnail

  • In your email editor, decide where you'd like to place the video.
  • Drag and drop an image module to the chosen location.
  • Upload a captivating thumbnail image of the video. Ideally, this should be a frame from the video itself to give viewers an idea of the content.

Step 6: Link the Thumbnail to the Video

  • Click on the uploaded thumbnail in the editor.
  • In the right sidebar, find the "Link" option.
  • Paste the shareable link of the video you hosted on platforms like YouTube.
  • Set the link to open in a new window to ensure recipients aren't navigated away from their email.

Step 7: Add a Play Button (Optional)

  • To make it clear it's a video, consider overlaying a play button icon on the thumbnail.
  • Use graphic tools or pre-made icons to make it look clickable.

Step 8: Craft a Compelling CTA

  • Encourage viewers to watch the video with compelling text like "Watch Now" or "See the Story."
  • Place this CTA near the thumbnail for better visibility.

Step 9: Optimize for Mobile

  • Ensure the email design and video thumbnail are mobile-responsive.
  • Test the email on different devices to make sure the thumbnail and CTA are clearly visible and clickable.

Step 10: Test the Email

  • Send a test email to yourself and colleagues.
  • Check if the video thumbnail link is working and directs correctly to the hosted video.

Step 11: Monitor & Analyze

  • After sending the campaign, monitor the click-through rates on the video thumbnail.
  • Use this data to optimize future video-based email campaigns.

Step 12: Send the Email

  • Once satisfied with the email and its functionality, schedule or send the email to your desired recipients.